In 2012, a thirty-minute documentary became the most-watched video in internet history — and completely fell apart in ten days. Make Him Famous is a dark-comedy pop satire about the birth of performance activism: the moment faith, ego, and the internet fused into one glossy, cringey call to arms. The show follows a Christian theater kid turned documentary filmmaker who sets out to stop an African warlord with a camcorder, a conscience, and a craving for relevance. The video goes viral. Oprah tweets. Teenagers march. Ugandans throw popcorn. The world feels saved — until it doesn't. Part church rally, part YouTube feed, part public meltdown, Make Him Famous asks the question a generation has been avoiding ever since: were we actually helping, or just hitting share? Book & Lyrics by Jordan Knitzer. Music by Justino Tesoro. Currently in development.